AIMM is able to determine the major drives of a person by how they answer questions, their answers, and how they speak about themselves while answering open ended questions. Out of approximately 11 different scales, AIMM determines the person’s two highest primary drives: what makes them motivated in life, what gets their blood pumping.
Common sense is very helpful when it comes to this. If someone is very involved with their family, it’s nice to know that up front. If someone is incredibly focused on their career, you might want to know that in case they don’t have a lot of extra time to spend.
